Our Next Energy

The Road to CES

How do we introduce ONE’s cutting-edge anode-free battery cell to media and industry folk in an approachable way?

Challenge

How do we introduce ONE’s cutting-edge anode-free battery cell to media and industry folk in an approachable way?

Goal

Pack the modest booth with moments of education and facilitate conversation with amenities to draw in passerby’s and increase engagement time with brand ambassadors for lead generation.

Results

This was ONE’s first physical footprint and was the first impression for a lot of their target audience. The conversations, reception, and lead generation were all above expectations and created a partnership that expanded from trade shows to press reveals to even branding their permanent offices

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