Acura

New Orleans Jazz Fest

How does Acura create an oasis in the New Orleans Jazz & Heritage Festival to convince guests to take a moment out of the event to experience what Acura has to offer?

Challenge

How does Acura create an oasis in the New Orleans Jazz & Heritage Festival to convince guests to take a moment out of the event to experience what Acura has to offer?

Goal

Capitalize on Acura’s sponsorship of the Main Stage and become synonymous with the Jazz Fest to the 475,000+ annual attendees through public and VIP engagements.

Results

More and more guests, year over year, flocked to the Product Tent to interact with our photo booth, social aggregator wall, and product experiences for a chance to win access to the coveted VIP Tent with catering and side stage access to the Acura Stage.

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