How do we improve the perceptions of Honda in the Overlanding community where historically, Toyota and Jeep have dominated?
Blend all of Honda’s product offerings to create engaging touch points for the TrailSport badged vehicles including a 30-minute off-road drive experience. Motorcycles, generators, and auto blended for a full brand experience.
The four Overland Expo events have become Honda’s best-performing activations in cost per interaction and have increased Honda’s rugged perceptions in over 80% of the attendees. The local dealers’ advertising association participated in the evening live performances leading some of the attendees to leave the event and go straight to a dealership!
