Honda

CES

How do we help Honda introduce the world to its many partnerships with cutting-edge technologies surrounding the world of mobility and build interest for future customers?

Challenge

How do we help Honda introduce the world to its many partnerships with cutting-edge technologies surrounding the world of mobility and build interest for future customers?

Goal

Create unique and compelling engagements for technologies ranging from self-driving vehicles to improvements in EV ownership and in-vehicle audio alerts to driver safety technology.

Results

Utilizing a specialized facial detection technology, Honda was able to measure its conversion rates of opportunities to impressions and measure the average attention time broken down by demographics. Additionally, each partner group had access to a meeting room and CRM solutions to track their conversations and commercialization efforts.

More Work