How does Honda showcase its many gaming partnerships in a small 20' x 40' booth space at TwitchCon San Diego 2024.
Create a booth space that engages guests at many different checkpoints including the Team Liquid x Honda sponsorship featuring the wrapped 2024 Honda Prologue, branded back wall with looping content, hangouts with a chance to win merch after gaming with Team Liquid members. Additional activations included the rotating back wall Motocompacto video booth, limited edition Twitch Rivals Honda Civic pin, and branded Honda / Twitch Rivals / Team Liquid hats pressed on site by LIDS.
After three live days, 500+ video booths photos were taken with tens of thousands of impressions, hundreds ofguests were able to hang out playing Mario Kart with Team Liquid members, all of the LIDS hats were pressed and given away, and all of the thousands of Civic x Twitch Rivals pins and air fresheners were given out leading to 1,000+ completed brand surveys. Honda was also featured frequently during the weekend's live Twitch streams with live and produced video content promoting the sponsorship to the 12.5M unique viewers.
