How does Pininfarina maintain their ultra exclusive brand identity surrounded by all of the most exclusive automotive brands in the world?
Turn a private residence in Pebble Beach into an immersive brand extension of Pininfarina to introduce the new hypercar to press and allow future owners to customize their orders and place a downpayment.
Every room in the house served a different purpose and was decorated with intent. The outdoor carport even featured a 360º projection room without any modification to the home. Twenty of the $4.8M Batista hypercars sold during the event
